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FinlandFinance and insurance2024 – ongoing

Sampo

If insurance Watson claims-fraud detection

Sampo reported 5 times better fraud detection from If's Watson model

WorkingCompany's own claimOfficial ↗

Problem

If used a rule-based model to identify suspicious insurance claims. It sought better detection to guide further investigation.

Approach

If used Watson, an AI model that predicted fraud risk for individual claims. The scores supported further investigation. Sampo reported savings in 2024 and expected further savings as country models were implemented.

Results

5 Xbetter fraud detection than the previous rule-based model, according to SampoCompany's own claim[1]

Takeaway

The model supported investigation rather than establishing fraud by itself. Sampo did not define the detection measure behind its comparison.

Categories

Business function
Finance, risk and legal
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. Sampo Analyst Day, 28 August 2025
    Sampo28 Aug 2025Company publication

Source summaries

[1]Sampo28 Aug 2025

Sampo described Watson as a claims-fraud risk model used to select claims for investigation. It reported 5 times better detection than its previous rules and a savings uplift in 2024.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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