South KoreaFinance and insurance2025 – ongoingSamsung Securities
Generative AI advertising and investment-information videos
Samsung Securities aired AI-generated advertising and reported over 1.06 million views for an AI music video
Problem
Samsung Securities wanted to make investment research easier for audiences to understand through entertainment formats.
Approach
The company used generative AI programs to produce video and background music for an mPOP television campaign that was already airing. It also used AI composition tools to create a song and singer's voice for an investment-themed music video.
Results
Takeaway
The reported views measured audience reach for the music video. They did not establish an increase in investment activity or advertising returns.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Newspim reported Samsung Securities' use of generative AI in an airing television campaign and investment content. The company said its AI-composed music video had exceeded 1.06 million views by August 5.
Full details are in the original sources.
