SingaporeRetail and e-commerce2024 – ongoingSea Limited
Shopee LLM product search
Shopee used LLMs to interpret searches
Problem
Shoppers needed relevant product matches.
Approach
Shopee used large language models to understand search queries and improve product discovery. Sea reported more accurate searches that helped shoppers find relevant products faster.
Results
No published figures
Takeaway
Conversion gains combined search and listing improvements.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Sea4 Mar 2025
Sea reported using large language models to improve Shopee's search and product discovery. It attributed improved purchase conversion rates to search and seller listing improvements together, without quantifying search's separate contribution.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
