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MexicoConsumer goods2025 – ongoing

Sheló NABEL

Dynamics 365 and Microsoft 365 Copilot for inventory and customer notes

Sheló NABEL reports a 17% sales increase in the first two months of the year after adopting Dynamics 365

WorkingVendor's case studyVendor ↗

Problem

The company sells wellness and beauty products through independent entrepreneurs and needed real-time inventory and decision data. Reports used to take hours.

Approach

With the consultancy Best Practices Consulting, it put Dynamics 365 in place to manage inventory of more than 400 products in real time. Microsoft 365 Copilot writes automatic summaries of customer conversations.

Results

17%sales increase in the first two months of the year, reported by directors (no baseline given)Vendor's case study[1]
5xfaster reporting than beforeVendor's case study[1]

Takeaway

Reports became faster and Copilot summarised customer conversations. Directors reported a 17% sales increase over two months without giving a baseline.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Vendor's case study

Sources

  1. Sheló NABEL customer story
    Microsoft7 May 2025Vendor publication

Source summaries

[1]Microsoft7 May 2025

Microsoft describes how a Mexican wellness company uses Dynamics 365 and Copilot summaries. Directors reported a 17% sales rise and 5x faster reports.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026
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