United StatesChemicals and materials2024 – ongoingSherwin-Williams
Color Expert AI paint recommendations for homeowners
Sherwin-Williams said its AI Color Expert app reached number 100 in the App Store lifestyle category
Problem
Homeowners struggled to choose paint colors that worked with furnishings they already owned. Color selection also delayed contractors' sales.
Approach
Sherwin-Williams launched Color Expert in April 2024. The homeowner app used AI to recommend wall colors based on items already in a room and helped users visualize their choices. Customers could order color samples directly through the app.
Results
Takeaway
Recommendations connected color selection with sample purchases. Sherwin-Williams reported an app ranking without disclosing a sales-conversion result.
Categories
- Size
- Large enterprise
- Industry
- Chemicals and materials
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Management described Color Expert's April launch, AI recommendations and sample-ordering connection. It said the app had reached position 100 in the Apple App Store lifestyle category.
Full details are in the original sources.