SwitzerlandTechnology and telecom2025 – ongoingSMG Swiss Marketplace Group (ImmoScout24 / Homegate)
AI-written titles and descriptions for property listings
ImmoScout24 and Homegate opened their AI listing writer to private landlords after a year with agents, estimating 14 minutes saved per property
Problem
Writing a listing title and description takes time. Private landlords and sellers advertise only about once every two and a half years and have little practice.
Approach
The marketplaces added a tool that drafts the ad title and description from details the user enters, such as address, size and amenities, including notes on the surroundings. It launched for real estate professionals about a year before January 2026. From then it was offered free to private users in the normal listing flow. The release names no AI model.
Results
Takeaway
The company first ran the tool with professionals for a year, then offered it to occasional private users.
Categories
- Industry
- Technology and telecom
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
SMG announced that private landlords and sellers can now generate ad text with AI. It says the tool takes only a few seconds and saves professionals about 14 minutes per property. The saving is the company's own estimate.
Full details are in the original sources.
