PortugalRetail and e-commerce2023 – ongoingSonae MC (Continente)
StudyAI virtual assistant for school textbook questions
Sonae MC said its StudyAI assistant resolved 96% of parents' school textbook questions without staff
Problem
Parents and guardians sent a high volume of routine questions about buying school textbooks at Continente, handled by email or in store.
Approach
MC, Sonae's food retail unit, built StudyAI with the technology company Automaise. It is a virtual assistant using GPT technology and is available around the clock. It answers textbook purchase questions as part of Continente customer service.
Results
Takeaway
A narrow, seasonal question set suited an AI assistant, but the announcement gave no period or volume behind the result.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The article announces StudyAI, built by MC and Automaise on GPT technology to answer textbook questions. It reports that the assistant resolved 96% of the questions it received and 4% needed staff. It does not give the period or number of questions.
Full details are in the original sources.
