United StatesMedia and entertainment2024 – ongoingSystem1
AI in the RAMP platform for campaign creation, content and bid pricing
System1 said AI took its RAMP platform from hundreds of ad campaigns a day to thousands at a time
Problem
System1 buys advertising across major internet channels through its RAMP platform. Launching campaigns, producing content and setting bids relied on a team of buyers, data scientists and content creators.
Approach
System1 added generative AI and machine learning to its proprietary RAMP platform. The AI automates the creation of new campaigns, generates supporting content at scale and sets bid prices. System1 also planned to open RAMP's buy-side tools to advertising partners.
Results
Takeaway
System1 kept its specialists in the loop and used AI to raise how many campaigns each of them could run. It gave no measured baseline for the ten-times claim.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIPredictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
System1 describes RAMP as its proprietary marketing platform and says AI automates campaign creation, content generation and bid pricing. It says it once launched hundreds of campaigns daily and can now launch thousands at a time. It also says its experts work ten times faster and at ten times the scale.
Full details are in the original sources.