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ArgentinaTechnology and telecom2025 – ongoing

Telecom Argentina

AI systems handling call-center inquiries

Telecom Argentina said AI systems handled about 70% of its call-center inquiries

In progressCompany's own claim

Problem

Telecom Argentina's call center receives a high volume of customer inquiries, many of them simple.

Approach

AI systems took the simpler interactions and left complex cases to human agents. The company was also testing generative AI, which its COO said would not replace people but would improve service. The company named no vendor.

Results

70%share of call-center inquiries handled by AI systems, per COO Gonzalo HitaCompany's own claim[1]

Takeaway

The split was by complexity, with humans keeping the harder cases. The 70% figure is a spoken claim from the company's COO.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]DPL News7 Oct 2025

Report from the ATVC international conference. COO Gonzalo Hita said AI systems handle about 70% of call-center inquiries, take simpler interactions and leave complex ones to humans, and that generative AI was in testing.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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