SwedenConsumer goods2024 – ongoingThule Group
ChatGPT translation of product information inside the Stibo STEP system
Thule Group cut product-text translation from weeks to minutes with ChatGPT linked to its product-information system, per Nexer
Problem
Thule sells in 138 markets and needs product information in many languages. Translating it took weeks.
Approach
The IT firm Nexer linked ChatGPT's translation function to Thule's Stibo Systems STEP product information management platform. Product information can be translated into more than 20 languages. Translated content can be published to the website and other sales channels hourly.
Results
Takeaway
Putting the model inside the system that already holds product data removed the hand-off between translators and publishers. Nexer gave no cost or quality figures.
Categories
- Industry
- Consumer goods
- Business function
- Marketing and salesProduction and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Nexer, the integrator, describes an AI translation solution combining ChatGPT with Thule's Stibo STEP platform for more than 20 languages. It says translation time fell from weeks to minutes and that content can be published hourly.
Full details are in the original sources.
