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JapanHealthcare and life sciences2024 – ongoing

Tsumura

Generative AI chatbot for customer inquiries

Tsumura gave up on a generative AI chatbot for customer inquiries, Business+IT reports

StoppedCompany's own claim

Problem

Call centres in Japan faced labour shortages, and AI chatbots were seen as a way to handle customer inquiries. Tsumura was already developing AI chatbots for this.

Approach

Tsumura's customer relations staff worked on AI chatbots. In an interview, a manager from its marketing division said the company had no choice but to abandon the chatbot that used generative AI. The reasons were not made public in the free part of the interview.

Results

No published figures

Takeaway

A company that was active with chatbots still stopped its generative AI version.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]Business+IT17 Oct 2024

A Business+IT interview with a Tsumura customer relations staff member on AI chatbots in call-centre work. The free part said Tsumura had to abandon a chatbot that used generative AI. The reasons were in the paid section.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026
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