DenmarkMedia and entertainment2025 – ongoingTV 2 Denmark
AI-assisted live subtitling
TV 2 Denmark reported less subtitle delay after using AI across live programmes
Problem
TV 2 Denmark wanted to expand live subtitling and improve its quality. Subtitle delay affected viewers following live broadcasts.
Approach
The broadcaster used AI-assisted live subtitling throughout the 2025 Tour de France. It also used the system for the women's handball world championship and live entertainment programmes. TV 2 reported reduced delay and satisfactory reception from users.
Results
No published figures
Takeaway
The system operated across sports and studio programmes. TV 2 did not disclose the size of the delay reduction or an error rate.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
TV 2's public-service report described AI-assisted live subtitling across several programmes in 2025. It reported reduced subtitle delay and satisfactory user reception without quantifying either result.
Full details are in the original sources.
