FranceReal estate2026 – ongoingUnibail-Rodamco-Westfield
Digeiz retail-media audience measurement
Westfield Rise rolled out AI campaign measurement across 23 European destinations
Problem
Advertisers struggled to connect physical campaigns with subsequent store visits. Inconsistent measurement made spending harder to justify.
Approach
Westfield Rise worked with Digeiz on AI analysis of shopping-centre visitor movements. The system linked campaign exposure with subsequent store visits using aggregated, anonymised data. Deployment at its London destinations completed the European network.
Results
Takeaway
The rollout gave advertisers a common measurement method across markets. The reported network size measured coverage, rather than advertising returns.
Categories
- Size
- Large enterprise
- Industry
- Real estate
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Westfield Rise reported that its Digeiz partnership supported campaign measurement at 23 European destinations. It described analysing exposure and subsequent store visits through a shared measurement framework.
Full details are in the original sources.
