United StatesReal estate2025 – ongoing

Greystar Management

RealPage AI rent-setting recommendations

Greystar agreed to a $7 million settlement restricting algorithmic rent setting

StoppedRegulator, audit or court

Problem

Greystar used RealPage software to help set apartment rents. State attorneys general alleged that the arrangements used competitors' sensitive information to raise rents unlawfully.

Approach

North Carolina's attorney general announced a multistate settlement in November 2025. Greystar agreed to stop using competitors' non-public data for rent pricing. Third-party pricing software or algorithms would require supervision by a court-appointed monitor.

Results

$7 milliontotal multistate settlement announced by North Carolina's attorney generalRegulator, audit or court[1]

Takeaway

The settlement barred competitor-data sharing for rent setting and required court-appointed supervision of third-party pricing software.

Sources

Attorney General Jeff Jackson Reaches $7 Million Settlement with Largest North Carolina Landlord over AI Rent Setting
North Carolina Department of Justice20 Nov 2025Regulator, audit or court document

Source summaries

[1]North Carolina Department of Justice20 Nov 2025

North Carolina announced a settlement with Greystar over alleged anticompetitive rent setting involving RealPage. It specified the payment and restrictions on competitor data and third-party pricing algorithms.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026