SwedenManufacturing2025 – ongoingVolvo Cars
Generative AI for translation and customer feedback analysis
Volvo Cars said AI cut some translation costs by a factor of 1,000 and reads 50,000 survey comments in days
Problem
Volvo Cars spends time and money translating web pages, diagnostic manuals and documentation into each market's language. Reading tens of thousands of customer survey comments by hand would take years.
Approach
Volvo Cars uses large language models to translate web content and manuals, with quality control applied. It also uses AI to analyze customer feedback from its website and surveys. The details come from a talk by Michael Wallgren Fjellander, Advanced Engineering Lead at Volvo Cars, who said the company had around 200 to 250 generative AI initiatives.
Results
Takeaway
Both uses replace slow manual text work. The 1,000-fold figure applies to some translation tasks only, and Volvo did not give a baseline.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Internal work and knowledge managementCustomer service
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The event organiser's recap of a talk by a Volvo Cars engineering lead. It reports AI cutting some translation costs by a factor of 1,000 and reducing analysis of over 50,000 survey comments from years to a couple of days.
Full details are in the original sources.
