BrazilFinance and insurance2025 – ongoing

XP Inc.

Generative AI qualification of consórcio sales leads

XP said its Blip assistant cut human-handled inquiries by 70% in consórcio sales

WorkingCompany's own claim

Problem

XP wanted more qualified prospects for its consórcio financing products without overloading sales staff. It also wanted customers to begin the purchase process at any time.

Approach

XP implemented a Blip assistant reached through WhatsApp or its app. Generative AI produced personalized replies and guided prospects through qualification questions. Qualified customers then moved to human staff for proposals and negotiation.

Results

70%reduction in inquiries handled by humans, according to XPCompany's own claim[1]

3.6xreported efficiency relative to the previous workflow, according to XPCompany's own claim[1]

Takeaway

AI filtered prospects before sales staff took over. The reported efficiency gain concerned this qualification workflow, rather than completed sales.

Sources

XP usa agente autônomo da Blip
Baguete1 Apr 2025News article

Source summaries

[1]Baguete1 Apr 2025

Baguete described XP's generative AI assistant for consórcio lead qualification and subsequent human handoff. It attributed the 70% reduction in human-handled inquiries and 3.6-fold efficiency figure to XP.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026