MalaysiaMedia and entertainment2024 – ongoing123RF
Generative AI translation of asset titles and keywords
123RF cut batch translation costs by 95% with generative AI
Problem
English-only asset titles and keywords made content harder to find in other languages. Existing translation options were too expensive or produced inconsistent results.
Approach
123RF worked with AWS solutions architects to refine translation prompts for Anthropic Claude 3 on Amazon Bedrock. It put the translation workflow into production in July 2024.
Results
Takeaway
The savings came from translating existing asset metadata for multilingual discovery.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Goal
- Cost savings
- Evidence
- Vendor case study
Sources
Source summaries
AWS reported that 123RF put Claude-based batch translation into production and reduced costs from $120,000 to $6,000 across nine languages. The page carries no date; the Internet Archive first saved it on April 22, 2025.
Full details are in the original sources.
