United StatesRetail and e-commerce2026 – ongoing84 Lumber
Indeed Smart Sourcing for recruitment
84 Lumber reported higher positive response rates after using AI candidate matching and personalized outreach
Problem
Recruiters needed to identify suitable candidates and explain why each opening matched their experience.
Approach
84 Lumber beta-tested Indeed Smart Sourcing, which used AI to match candidates with jobs and draft personalized outreach. Recruiters refined the generated messages before using them, according to CIO and HR head Paul Yater.
Results
No published figures
Takeaway
Recruiters retained responsibility for candidate conversations and the wording of outreach. No quantified hiring improvement was disclosed.
Categories
- Industry
- Retail and e-commerce
- Business function
- Human resources
- Innovation type
- Process innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
An interview with Paul Yater described recruiters testing AI matching and personalized outreach. Recruiters continued to revise messages, and no numerical recruiting result was provided.
Full details are in the original sources.
