United StatesRetail and e-commerce2025 – ongoing

ADI Global Distribution

AI-enabled product search and pricing in digital sales

ADI Global credited AI-enabled website search with about 25% more digital revenue

WorkingCompany's own claim

Problem

ADI Global Distribution sells security and low-voltage products through branches and a growing website. It wanted digital sales to grow and margins to hold.

Approach

ADI added AI-enabled product search to its website search bar. In the second quarter of 2025 it introduced an AI-enabled pricing system for digital sales. Both were presented at the company's investor day on July 14, 2026. Conversational search and other AI tools were still in development.

Results

about 25%increase in digital revenue attributed to AI-enabled search, measured by ADI as search-generated revenue before and after launchCompany's own claim[1]

about 30%share of digital revenue now supported by the AI-enabled pricing system, introduced in Q2 2025Company's own claim[1]

Takeaway

ADI tied AI to two commercial levers, search and price, and tracked the effect on digital revenue. The company's own before-and-after comparison is the only measure given.

Sources

ADI Global Puts AI at Center of Digital Growth and Margin Strategy
Distribution Strategy Group14 Jul 2026News article

Source summaries

[1]Distribution Strategy Group14 Jul 2026

The trade article covers ADI Global's July 2026 investor day. It reports that AI-enabled search lifted digital revenue by about 25% and that the AI pricing system, introduced in Q2 2025, supports about 30% of digital revenue. The figures are ADI's own.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026