United StatesRetail and e-commerce2025 – ongoingStitch Fix
Stitch Fix Vision, personalized AI images of clients in recommended outfits
Stitch Fix said clients who used its AI Vision images more than doubled their Freestyle spend over 90 days
Problem
Online clients could not see how recommended clothes would look on them. Stitch Fix wanted to raise engagement and spend on its Freestyle store and on scheduled Fixes.
Approach
Stitch Fix launched Vision in October 2025. Generative AI combines a client's style profile with an uploaded photo to make personalized images of the client in outfits. The company then added a 'See It On Me' feature so clients can pick a look and see it on themselves. It also spread Vision across onboarding, Fix Preview, Freestyle and checkout.
Results
Takeaway
The spend lift is the company's own comparison of clients who used Vision with those who did not, and the CEO's later remarks gave no percentage. The 22 million image count shows how widely the tool was used.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Transcript of the Q3 fiscal 2026 call. CEO Matt Baer described Vision as an AI style visualization platform launched in October and said clients who used it showed over a 100% lift in Freestyle spend across 90 days. He said the company was adding features that let clients generate their own Vision images.
Transcript of the Q4 fiscal 2026 call. Management said over 22 million Vision images had been shared with clients, described the new 'See It On Me' feature and reported a significant lift in 90-day Freestyle spend among users, without a percentage.
News report on the Q4 results. It says Vision makes personalized images of customers in curated outfits and is being built into the shopping path from onboarding to checkout. It repeats the CEO's figure of more than 22 million images and the significant lift in 90-day Freestyle spend.
Full details are in the original sources.