BelgiumFinance and insurance2025 – ongoingAgeas
Digital Coach for insurance sales practice
Ageas put AI sales roleplay into use for around 2,000 insurance agents
Problem
Ageas lacked experienced sales trainers, particularly in Asia. Classroom training offered limited opportunities to practice difficult customer conversations, especially for remote salespeople.
Approach
Ageas developed Digital Coach with Microsoft and Reimagine using Azure OpenAI and Azure AI Speech. Agents practiced spoken conversations with AI customer personas and received coaching. Launched in March 2025, the tool was in use in Portugal, Turkey, Malaysia and the Philippines by June.
Results
Takeaway
AI roleplay expanded access to repeated sales practice. Ageas did not disclose a measured improvement in sales conversion.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Human resourcesMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described Digital Coach's spoken simulations and development partners. It reported use by around 2,000 agents after the March launch, with deployment in several countries.
Full details are in the original sources.
