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MalaysiaFinance and insurance2024 – ongoing

Permodalan Nasional Berhad

SuperApp assistant for internal HR policies

PNB reported instant HR answers after policy queries previously took 15 to 30 minutes

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Problem

Employees searched lengthy HR policies or emailed colleagues for routine answers. PNB's HR chief said a simple question could take 15 to 30 minutes to resolve.

Approach

PNB launched its SuperApp in February 2024 using Azure OpenAI Service. Integrated with Microsoft Teams, it answered internal policy questions in natural language. PNB customized it to comply with internal guidelines.

Results

15 to 30 minutesprevious time to resolve a simple HR query; PNB described subsequent answers as instant, without a measured averageVendor case study[1]

Takeaway

The reported benefit concerned access to policy answers. IT troubleshooting remained a planned extension.

Categories

Innovation type
Process innovation
Evidence
Vendor case study

Sources

Source summaries

[1]Microsoft3 Dec 2024

Microsoft described PNB's deployed HR assistant separately from its Copilot rollout. PNB's HR chief contrasted earlier searches taking 15 to 30 minutes with immediate SuperApp responses.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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