Alex Lee
AI pricing recommendations through Merchants Distributors
Alex Lee renewed AI pricing software after its wholesale arm reported sales and profit gains
Problem
Merchants Distributors needed to help independent grocers set prices for their local markets. Its customers faced changing market conditions and pressure to protect profitability.
Approach
Alex Lee's Merchants Distributors subsidiary used Revionics Base Price Optimization to provide AI-driven pricing recommendations to grocery customers. It renewed the service in 2022. The supplier relationship began in 2007, but the AI deployment date was not disclosed.
Results
No published figures
Takeaway
The wholesaler supplied pricing capabilities to its grocery customers as part of its service. Management reported gains without publishing their size or measurement method.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- OptimizationPredictive analytics and ML
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
The report described Alex Lee renewing Revionics for its Merchants Distributors business. An MDI executive attributed sales and profit gains to the software but supplied no numerical results.
Full details are in the original sources.