United Arab EmiratesFood and restaurants2025 – ongoingAmericana Restaurants International
Sodaclick conversational drive-through ordering
Intel reported an AED8.5 increase in average orders after Americana introduced voice AI
Problem
Americana wanted faster KFC drive-through service and better support for Arabic-speaking customers.
Approach
Americana implemented Sodaclick's multilingual AI order taker at UAE KFC drive-throughs. It connected to ordering systems and suggested additional purchases. Most requests ran locally on Intel-based computers.
Results
8.5 AEDincrease in average order value reported by Intel
Takeaway
The reported order-value gain accompanied automated upselling and multilingual ordering.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
[1]IntelJul 2025
Intel described Americana's deployment of Sodaclick voice AI at UAE KFC drive-throughs. It reported an average order-value increase of 8.5 AED.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
