South KoreaFinance and insurance2019 – ongoingA+ Asset Advisor
BOPLE insurance coverage analysis
A+ Asset Advisor used more than 3 million policy records for BOPLE's AI coverage scores
Problem
Insurance advisers needed to assess customers' existing policies and identify gaps in coverage. Customers also needed a clearer view of the protection they had already purchased.
Approach
A+ Asset Advisor developed BOPLE with its affiliate Finelab and launched it in May 2019. The company said deep learning analyzed its customer policy records to produce coverage scores. The app presented coverage by insurance category for affiliated advisers and customers.
Results
Takeaway
The app put coverage analysis into the same mobile service used by advisers and customers. The disclosed record count described the data behind the scores, rather than a measured improvement in advice.
Categories
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The company dated BOPLE's launch to May 2019 and described its deep-learning coverage analysis. It said the scoring used more than 3 million customer policy records and that the app served advisers and insurance customers.
Full details are in the original sources.