IndiaMedia and entertainment2026 – ongoingBalaji Telefilms
In-house AI team for VFX and AI-led series
Balaji Telefilms says AI cut the cost of one Naagin 7 episode by 80%
Problem
Fantasy and supernatural serials such as Naagin need heavy visual effects every week. Conventional VFX for Naagin 7 would have cost an estimated Rs 40-50 lakh per episode, according to Balaji's head of AI and VFX.
Approach
Balaji built an in-house AI team of about seven to 10 people, which generated VFX sequences for Naagin 7 under producer Ekta Kapoor's oversight. The company also released an AI-led vertical series, Kaal Nagari, and was developing a fully AI-generated horizontal series of about 16 episodes. Group CRO Nitin Burman said all the AI work was done in-house.
Results
Takeaway
The cost figure is a comparison against an estimate of conventional VFX, not an audited number. Some viewers also said the AI visuals needed to be cleaner.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovationProduct and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The article says Balaji has a large in-house AI team that handles VFX and AI-driven production. It reports the launch of the AI-led vertical series Kaal Nagari and a fully AI-generated horizontal series of about 16 episodes in development. It quotes Nitin Burman saying all AI work is done in-house.
The article reports Chetan Hansraj, head of AI and VFX at Balaji, saying AI cut the cost of one Naagin 7 episode by 80% against an estimated Rs 40-50 lakh for normal VFX. It gives the AI team size as seven to 10 people. It notes that some viewers wanted cleaner AI visuals.
Full details are in the original sources.
