JapanMedia and entertainment2026 – ongoingMynet
AI use to streamline live game operations
Mynet reported about 20% lower game operating costs in AI trials on several titles, against a 50% target
Problem
Running live games takes steady, repetitive work. Mynet wanted to cut operating costs and move staff toward work that only people can do.
Approach
Mynet sorted operational work into three groups: tasks suited to AI, tasks needing human effort to raise user satisfaction, and tasks where AI should not be used to protect intellectual property. It started trials on several titles. The AI uses included fast analysis of user needs from operational data, partial automation of planner work such as master data entry, and simple icon-type creative assets.
Results
Takeaway
Mynet set rules for which work AI should and should not touch before it counted savings. The 50% cut remained a target when the company announced it.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Goal
- Cost savings
- Evidence
- Company's own claim
Sources
Source summaries
The article reported Mynet's June 2026 target of cutting game operating costs by 50% through AI. It described the three-way split of tasks and the AI uses in trials on several untitled games. It said the company had reached about a 20% reduction so far.
Full details are in the original sources.
