MexicoFinance and insurance2025 – ongoingBanco Azteca (Grupo Elektra)
Google Ads AI features for digital loan campaigns
Banco Azteca's digital loan acquisition rose 75% after it moved to Google Ads AI bidding, Google says
Problem
Banco Azteca wanted its digital channel to move from a minor role to a main source of loan growth.
Approach
With the agency Zenith, the bank used three Google Ads features: broad match for related searches, value-based bidding that favors higher conversion value, and a flexible budget that adjusts to campaign performance. The bank moved resources from other channels into Google Ads.
Results
Takeaway
Loan volume grew much faster than cost per loan, and the digital channel's share of all loans rose sharply.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Google's case study describes how Banco Azteca and the agency Zenith used broad match, value-based bidding and flexible budgets in Google Ads. It reports loan acquisition up 75%, cost per loan up 9% and a 29-point rise in the digital share of total loans.
Full details are in the original sources.
