ChinaMedia and entertainment2023 – ongoingBilibili
In-house index model for search, moderation and video summaries
Bilibili said better AI understanding of content helped lift its click-and-conversion rate 19% in Q2 2026
Problem
Bilibili needed to understand its videos and users well enough to improve search, content distribution and ad performance.
Approach
In July 2023 Bilibili released its own index model, built to understand its videos and users for internal uses such as search, content moderation and video summaries, rather than to compete as a general model. Management said it plans about RMB 1 billion in extra AI capex for 2026, mostly servers and computing power, focused on video understanding, distribution and creation.
Results
Takeaway
Management tied the ad gains to AI content understanding only in part, and the report gives no separate measure of the model's effect.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and salesProduction and quality
- Innovation type
- Product and service innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The article covers Bilibili's AI spending plans and the index model released in July 2023. It reports Q2 2026 search ad revenue doubling and CTCVR up 19%, partly credited by management to AI content understanding. It gives no measured result for moderation or summaries.
Full details are in the original sources.