ItalyFood and restaurants2021Davide Campari-Milano
Fellini Forward AI-assisted branded film production
Campari premiered a branded short film developed with AI scriptwriting and pre-visualisation tools
Problem
Campari wanted to produce a new Red Diaries film inspired by Federico Fellini's creative work.
Approach
Campari worked with production and innovation studio UNIT9 on Fellini Forward. AI tools analyzed Fellini's scripts and signature shots to suggest dialogue and visual treatments. Filmmakers used a pre-visualisation tool built on Unreal Engine to view and alter scenes before filming. The completed project premiered in Venice, with a documentary recording the production process.
Results
No published figures
Takeaway
The project delivered a finished branded film. Campari did not report production savings or a sales effect.
Categories
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Campari announced the Venice premiere of a short film developed with AI scriptwriting and pre-visualisation tools. It described AI suggestions for the script and visualisation, with a documentary covering development through the final film.
Full details are in the original sources.
