ThailandFood and restaurants2024 – ongoingCharoen Pokphand Foods
ImRu-GPT employee assistant
CPF reported more than 20,000 employees logging in to ImRu GPT
Problem
CPF wanted employees to apply generative AI to everyday business work. Its operations spanned farming and food processing.
Approach
CPF worked with ImpactMind AI on ImRu-GPT, a customized assistant based on the supplier's ImpactChat platform. The assistant used multiple large language models. Early users included marketing and product-development teams, while CPF trained employees to apply AI in their work.
Results
Takeaway
CPF paired a company-specific assistant with employee training. Reported access and usage did not establish a measured productivity gain.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
CP Group described CPF's introduction of ImRu GPT and employee AI training. It reported more than 20,000 employees logging in to the tool.
ImpactMind described ImRu-GPT as a customized ImpactChat assistant using multiple language models. It said more than 1,000 CPF employees had received access and described active use in business teams.
Full details are in the original sources.
