New ZealandFood and restaurants2026 – ongoingFonterra
DeepSights question answering over Insight Farm research
Fonterra reported 200 monthly self-service research questions after adding AI to Insight Farm
Problem
Employees could find previous research in Fonterra's Insight Farm repository but still needed help answering specific questions. Questions sent to the research team consumed its time.
Approach
Fonterra added the AI-powered DeepSights tool to Insight Farm. It answered employee queries and generated summary reports from existing research. Executives described employees shifting from email requests to self-service.
Results
Takeaway
The repository became a question-answering service for employees. The reported question volume did not establish answer accuracy or hours saved.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Fonterra executives described DeepSights answering questions over stored research and producing summaries. They said Insight Farm handled 200 questions monthly without their team's direct involvement.
Full details are in the original sources.
