JapanFinance and insurance2022 – ongoingDai-ichi Life Insurance
ICHI-to-Chat customer engagement pilot
Dai-ichi Life's conversational AI pilot drew about 10,000 users and about 73% satisfaction among respondents
Problem
Dai-ichi Life wanted to reach people unfamiliar with insurance or too busy to consider their future protection needs.
Approach
The insurer began developing ICHI-to-Chat with Capex in 2022 and started customer trials in June 2023. Its generative AI character held informal conversations through LINE. A further trial ran from May 16 to June 6, 2024.
Results
Takeaway
Satisfaction came from respondents to an in-chat survey; it did not measure insurance sales.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Dai-ichi Life reported a customer trial of its generative AI character. About 10,000 people used it, and about 73% of roughly 2,000 survey respondents expressed satisfaction.
Full details are in the original sources.
