SingaporeFinance and insurance2022 – ongoing

DBS Bank

Personalised mobile-banking nudges

DBS sent 30 million personalised banking nudges each month

WorkingCompany's own claim

Problem

DBS wanted to make product suggestions relevant to customers' financial circumstances. Its mobile app also needed to help customers notice payment problems.

Approach

The bank used AI to generate personalised messages in its mobile app. These included alerts about duplicate payments and unusually high utility bills. By October 2022, DBS said it sent 30 million messages each month to 3.5 million digital-banking customers.

Results

30 millionpersonalised messages sent monthly, according to DBSCompany's own claim[1]

3.5 milliondigital-banking customers receiving the messages, according to DBSCompany's own claim[1]

Takeaway

DBS combined product suggestions with practical payment alerts in the same customer channel. The reported message volume measured reach rather than financial benefit to customers.

Sources

Piyush Gupta counting on DBS’ AI and data capabilities to pull ahead of peers
The Business Times, republished by DBS Bank31 Oct 2022News article

Source summaries

[1]The Business Times, republished by DBS Bank31 Oct 2022

DBS chief executive Piyush Gupta described AI-generated mobile messages reaching 3.5 million customers at a monthly volume of 30 million. Examples included duplicate-payment warnings and alerts about higher utility bills.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026