GermanyLogistics and transport2026 – ongoingDelivery Hero
Agentic assistant for merchant promotions and menu content
Delivery Hero reported 15% more orders at Glovo restaurants using its AI assistant
Problem
Small restaurant owners had limited time to manage promotions and update their online offerings.
Approach
Delivery Hero introduced an LLM-based assistant accessed through WhatsApp. It recommended promotions and improvements to menu content, then implemented changes after the merchant approved them. The company reported use by over 40,000 restaurants across its brands and markets.
Results
Takeaway
Merchants retained approval over changes. Delivery Hero did not disclose a comparison method for the reported order increase.
Categories
- Size
- Large enterprise
- Industry
- Logistics and transport
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIAI agentsConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Delivery Hero described an assistant that executed merchant-approved recommendations through WhatsApp. It reported coverage of over 40,000 restaurants and a 15% order increase among participating Glovo restaurants.
Full details are in the original sources.
