FranceLogistics and transport2025 – ongoingCMA CGM
Eva voice agent for shipping-sales qualification
CMA CGM's Eva contacted more than 4,000 customers in early sales campaigns
Problem
Potential customers registered on CMA CGM's platform did not always have a dedicated sales representative. The carrier wanted to identify their shipping needs.
Approach
CMA CGM developed Eva with HappyRobot after a proof of concept through ZEBOX's Spring 2025 programme. The voice agent contacted customers, discussed shipping requirements and offered freight quotations. Initial campaigns ran in the UK and Senegal.
Results
Takeaway
The reported conversion measured progression to shipping discussions. It did not measure completed bookings or additional revenue.
Categories
- Size
- Large enterprise
- Industry
- Logistics and transport
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
CMA CGM described operational voice agents developed with HappyRobot. It reported Eva's customer-contact volume and progression to shipping discussions, while describing wider international deployment as a target.
Full details are in the original sources.
