United KingdomProfessional services2024 – ongoingDentsu
Predictive analytics copilot on Azure AI Foundry
Dentsu builds a media forecasting copilot in under 12 weeks and cuts analysis time 80%
Problem
Media analysis for clients took weeks to produce. Dentsu wanted faster answers and more self-service analysis.
Approach
Developers built a chat-based copilot on Azure AI Foundry and Azure OpenAI Service, drawing on media forecasting and budgeting expertise. It runs on Azure Kubernetes Service.
Results
Takeaway
Dentsu put its media forecasting and budgeting expertise into a chat-based tool. Microsoft reported an 80% reduction in analysis time and a 90% reduction in the overall time to get results.
Categories
- Size
- Large enterprise
- Industry
- Professional services
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIPredictive analytics and ML
- Adoption
- Co-developed with a partner
- Evidence
- Vendor's case study
Sources
Source summaries
Microsoft tells how Dentsu built a predictive analytics copilot in under 12 weeks. It reports reductions in analysis time and the overall time to get results.
Full details are in the original sources.
