United KingdomFood and restaurants2024 – ongoing

Diageo

Marketing Code compliance review pilot

Diageo's compliance pilot cut individual advertising reviews to about 60 seconds, Voxly reported

In progressVendor case studyVendor ↗

Problem

Brand managers manually checked advertising against the Diageo Marketing Code. Individual reviews took 5–10 minutes, while escalated approvals took 3 days or more.

Approach

Diageo and Voxly developed Dominic to examine advertising assets and recommend compliance findings with references to the code. They connected it to the existing asset-management workflow and delivered a proof of concept in February 2024. Human reviewers retained approval responsibility.

Results

~60 secondsindividual asset review time in the pilot, down from 5–10 minutes, per VoxlyVendor case study[1]

approximately 1 hourescalated advertising sign-off time, down from 3+ days, per VoxlyVendor case study[1]

Takeaway

The pilot accelerated preparation for human approval. Company-wide deployment and annual savings were not established.

Sources

We Built Diageo’s First Marketing AI Agent
Voxly Vision22 Jun 2026Vendor publication

Source summaries

[1]Voxly Vision22 Jun 2026

Voxly described a compliance proof of concept with human approval. It reported faster reviews and escalated sign-off; annual savings depended on a full rollout.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026