CanadaMedia and entertainment2023 – ongoingDon't Nod Entertainment
Image-generating AI tools for concept mood boards
Don't Nod's Montreal studio used image AI to speed up mood boards while saying it would likely be the last studio to adopt AI for content
Problem
Concept artists built mood boards by searching Google Images for reference photos. The step was slow.
Approach
Team members at Don't Nod Montreal used image-generating tools to build mood boards and share ideas during concept work. Midjourney was named as an example of such a tool. The studio kept professional artists in charge of the content itself.
Results
No published figures
Takeaway
The studio used image AI only at the early idea stage and kept artists on final content. It said the tools still produced a lot of chaos and randomness.
Categories
- Industry
- Media and entertainment
- Business function
- IT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Press reporting
Sources
Source summaries
Interview-based article. Don't Nod Montreal staff said they used image-generating tools to speed up concept art and mood boards, replacing Google Images searches. The Montreal lead said the studio would probably be the last to use AI for game content. The article gives no figures.
Full details are in the original sources.
