South KoreaMedia and entertainment2026 – ongoingPearl Abyss
Experimental generative AI tool for 2D props in Crimson Desert
Pearl Abyss apologized after experimental AI-generated props shipped in Crimson Desert and began replacing them
Problem
After Crimson Desert launched, players suspected that some 2D props were AI-generated.
Approach
Pearl Abyss said on its official X account that output from a generative AI tool, used experimentally during development, was included in the final build by mistake. The company apologized and said it was reviewing all content in the shipped version. It added a note to the Steam store page that generative AI was used as a supplementary tool. It said it would replace the flagged assets with works by professional artists in a later patch and review its internal communication and transparency processes.
Results
No published figures
Takeaway
Experimental AI output reached customers without a review step that caught it, and the studio had to disclose, apologize and redo the work. The company gave no count of affected assets.
Categories
- Industry
- Media and entertainment
- Business function
- IT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Tech42 reported Pearl Abyss's statement on X that AI-tool output used experimentally in development was included in the final build unintentionally. It listed the Steam disclosure, the planned replacement of all flagged assets in a patch and the process review. It gave no number of assets.
Full details are in the original sources.
