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United Arab EmiratesTechnology and telecom2024 – ongoing

Emirates Integrated Telecommunications Company

Microsoft 365 Copilot for employees at du

du reported adopting Microsoft 365 Copilot for 1,000 employees

In progressCompany's own claimOfficial ↗

Problem

du sought to improve employee productivity across its operations.

Approach

du announced a collaboration with Microsoft that included adopting Copilot for Microsoft 365. It described the tool as enabling 1,000 employees to improve their work and develop skills. It did not report measured productivity gains.

Results

1,000employees described as enabled by the Microsoft 365 Copilot initiative, per duCompany's own claim[1]

Takeaway

The employee count described the scope of adoption. It did not establish how frequently staff used Copilot or how much time they saved.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Company's own claim

Sources

Source summaries

[1]du1 Mar 2024

du described adopting Microsoft 365 Copilot for 1,000 employees under its Microsoft collaboration. Productivity benefits were stated as aims, with no measured savings disclosed.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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