United StatesConsumer goods2026 – ongoinge.l.f. Beauty
B.F.e.l.f employee assistant
e.l.f. Beauty reported employee-chatbot adoption above 80%
Problem
e.l.f. Beauty sought to reduce internal workloads and make information available across the company.
Approach
The company deployed an internal chatbot called B.F.e.l.f. It formed part of a broader set of internal AI tools overseen by technology executive Ekta Chopra.
Results
more than 80%employees using B.F.e.l.f, according to e.l.f. Beauty
Takeaway
The disclosed result measured adoption. No separate time-saving figure was given for B.F.e.l.f.
Categories
- Industry
- Consumer goods
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Fast Company2 Sep 2026
Fast Company described e.l.f. Beauty's internal chatbot in a profile of Ekta Chopra. It reported use by more than 80% of employees, without a separate productivity measurement for the chatbot.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026