United StatesTravel and aviation2025 – ongoingExpedia Group
Hotels.com AI search filters
Hotels.com reported conversion among AI filter users at almost 1.3 times its site average
Problem
Travelers needed to find hotels with specific amenities.
Approach
Hotels.com introduced natural-language amenity filters. Travelers could describe their accommodation requirements.
Results
almost 1.3 timessite-average conversion among filter users, according to Hotels.com
Takeaway
The comparison did not establish that filters caused higher conversion.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Travel Weekly4 Aug 2025
Hotels.com executive Hari Nair described operating AI filters. He reported higher conversion among their users.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
