IsraelTechnology and telecom2025 – ongoingFiverr
AI-first restructuring with about 250 job cuts
Fiverr cut about 250 jobs and said AI already used in coding, marketing and customer care let it run with fewer people
Problem
Fiverr's marketplace segment was shrinking and its active buyers were down nearly 11% in the second quarter of 2025. The CEO wanted a smaller, flatter company.
Approach
CEO Micha Kaufman announced on 15 September 2025 that Fiverr would become AI-first and cut about 250 employees, roughly 25% of the workforce. He said AI was already used in coding, marketing and customer care, and in products such as Neo, Fiverr Go and Dynamic Matching. Savings were to go into AI talent and infrastructure and into enterprise sales.
Results
Takeaway
Fiverr tied headcount cuts directly to AI use in its own operations. No figures on AI savings were given.
Categories
- Industry
- Technology and telecom
- Business function
- Strategy and organization
- Innovation type
- Organization and work practices
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CTech reports Fiverr's cut of about 250 jobs and the CEO's letter declaring an AI-first strategy. It quotes him saying the company does not need as many people to run the existing business. It also gives second-quarter 2025 results.
Full details are in the original sources.
