United KingdomMedia and entertainment2025 – ongoingFrontier Developments
Generative AI scientist portraits in Jurassic World Evolution 3
Frontier Developments removed generative AI scientist portraits from Jurassic World Evolution 3 after player complaints
Problem
Frontier needed avatar portraits for the scientist characters in Jurassic World Evolution 3, a park-management game due in October 2025.
Approach
The game's Steam page disclosed that generative AI had been used to make the scientist portraits. Players objected, and some Steam criticism was harsh. Frontier then said it had opted to remove the use of generative AI for scientist portraits.
Results
No published figures
Takeaway
Disclosing AI-made art on a store page drew complaints within days of the announcement. Frontier reversed the choice before launch.
Categories
- Industry
- Media and entertainment
- Business function
- IT and R&D
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Goal
- Cost savings
- Evidence
- Press reporting
Sources
Source summaries
PSU reported that the Steam page for Jurassic World Evolution 3 revealed generative AI scientist portraits, which drew fan criticism. It quotes Frontier saying it opted to remove the use of generative AI for scientist portraits. The game was due on 21 October 2025.
Full details are in the original sources.
