United StatesMedia and entertainment2026 – ongoingGaia
Higgsfield Enterprise for AI image and video generation in production and marketing
Gaia generated five 12-second animations in 20 to 30 minutes with Higgsfield Enterprise
Problem
Gaia, a streaming media company, made animated shots by hand, and the work took days or weeks per piece, according to Higgsfield. Its teams also used several separate AI tools.
Approach
Gaia moved most of its AI generation to Higgsfield Enterprise, used by its production, marketing and AI engineering teams. Staff generate still images first, lay them out on a Premiere timeline, and start animation only after visual approval. Prompts written in Claude connect to the platform through an MCP integration.
Results
Takeaway
Approving stills before animating kept the costly generation step for shots already signed off.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Higgsfield's customer story describes how Gaia's post-production manager uses the platform for image and video generation. It reports five 12-second animations in 20 to 30 minutes, work that now takes an hour or two instead of days or weeks, and three or more AI-heavy shows running at once.
Full details are in the original sources.