United StatesRetail and e-commerce2023 – ongoingGraybar
IMPACT AI pricing guidance
Graybar expanded IMPACT pricing after reporting positive results from its first phase
Problem
Graybar's managers and salespeople needed pricing guidance that supported competitive offers and profitability.
Approach
Graybar deployed its IMPACT pricing program to provide AI-based guidance for customer pricing decisions. Its 2022 annual report said the first phase had produced positive results and that a second phase had rolled out in early 2023. The report did not identify an external supplier.
Results
No published figures
Takeaway
The program supported pricing decisions by salespeople. Graybar did not quantify its effect on margin or sales.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Optimization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Graybar described IMPACT as an operational AI pricing-guidance program. It reported positive first-phase results and a second-phase rollout, without providing a numerical result or naming the technology supplier.
Full details are in the original sources.