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ChinaTravel and aviation2024 – ongoing

Hainan Airlines

Intelligent voice and text robots for passenger service

Hainan Airlines reported that voice and text robots handled 65% of customer service

WorkingCompany's own claimOfficial ↗

Problem

Passenger inquiries created substantial work for customer-service staff. Hainan Airlines sought faster responses with lower staffing requirements.

Approach

The airline launched an intelligent voice robot and upgraded its text robot. A dedicated operations team expanded the knowledge base and tested different questions and dialogue scenarios. The airline reported that automated service volume exceeded the volume handled by people.

Results

65%robot share of customer service, according to Hainan AirlinesCompany's own claim[1]
40%reduction in manpower requirements reported for intelligent customer serviceCompany's own claim[1]

Takeaway

The airline paired its service robots with ongoing knowledge maintenance and conversation testing. Its reported staffing reduction did not specify a measurement baseline.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. 海南航空控股股份有限公司2024年可持续发展报告
    Hainan AirlinesApr 2025Company publication

Source summaries

[1]Hainan AirlinesApr 2025

Hainan Airlines described deployed voice and text robots supported by a customer-service operations team. It reported a robot-service share of 65% and a 40% reduction in manpower requirements.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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