Korea Tourism Organization
Tour Raz support-program adviser and staff administrative assistant
KTO's Dr. Raz answered 1,447 business-support inquiries from March through September
Problem
Tourism businesses needed support-program guidance outside office hours. KTO employees also needed information for operating and administering Tour Raz.
Approach
KTO integrated Dr. Raz and Raz Chief into Tour Raz. Dr. Raz recommended support programs by business location and industry and explained applications. Raz Chief served employees, with both assistants using official Tour Raz information as their response basis.
Results
Takeaway
KTO reported that 24% of inquiries arrived during evenings or weekends. That measured demand outside office hours, without establishing staff time savings.
Categories
- Industry
- Travel and aviation
- Business function
- Customer serviceInternal work and knowledge management
- Innovation type
- Product and service innovationProcess innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Aju Press reported KTO's usage figures for Dr. Raz and described its companion staff assistant. KTO reported 1,447 inquiries from March through September and an after-hours share of 24%.
Full details are in the original sources.