South KoreaTravel and aviation2025 – ongoingHanatour
H-AI multi-agent travel consultation
Hanatour reported more than 1 million H-AI uses within 10 months
Problem
Travelers needed to compare travel products and assemble itineraries before booking. Hanatour brought these activities into a conversational service.
Approach
Hanatour launched H-AI as a multi-agent travel consultation service. It connected itinerary recommendations to its planner and refined features using customer behavior data. A later voice-consultation beta used Gemini 2.5 Flash Live.
Results
Takeaway
Hanatour reported usage growth after connecting consultation to planning features. The usage figures did not establish an increase in bookings.
Categories
- Industry
- Travel and aviation
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- AI agentsGenerative AIConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Hanatour reported more than 1 million cumulative H-AI uses within 10 months. It also reported an 80% increase in the itinerary feature's usage rate and described its new voice-consultation beta.
Full details are in the original sources.